Asia Seeing Promise in Prepaid

- Updated June 30, 2010

Despite Asia’s largely cash-based economy, prepaid cards are making inroads there because of increased use in transportation and communications.

“Around all the Asian regions, including mature prepaid markets like Japan, Singapore and Hong Kong, the prepaid card is seen to be an extremely diverse tool whose product development is much more dynamic,” says Sunil Devmurari, senior research analyst for financial cards at Euromonitor International, a London-based research company.

The Asian prepaid market soon could post US$800 million in annual sales, according to Visa International Asia-Pacific.

(Full article appeared in Prepaid Trends, which has since ceased publication.)

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