Articles published in CMO

Back to the Future
By and  •  January 6, 2006  •   •  976 words

This article originally appeared in CMO (Chief Marketing Officer), an IDG magazine (which has since ceased publication). Jim Murphy learned about marketing to Chinese customers in bars. When he first came to China in December of 2004, he didn’t think that consumers here could afford or were interested in the relatively pricey Jack Daniel’s whiskey […]